BoomFlick was proposed as a concept by Roc Nation and Rihanna after she publicly deleted her instagram account for her posts being too provocative. Roc Nation approached LN Labs with basic requirements for the mobile platform — a content sharing app that didn’t censor the artist creativity. We further explored the product to help define and architect the product, the user experience, and visual design
Working as creative lead, I worked closely with the Roc Nation team to take their initial requirements and define a usable product from them. I contributed wireframes, information architecture decisions, high fidelity comps, and clickable prototypes. After several creative rounds Roc Nation ultimately decided not to pursue this mobile product.