Disney Infinity uses collectible figurines that have embedded NFC chips. A player can purchase a physical figurines, place it on top of their game console’s NFC reader, and play as the represented character in both single player and multiplayer environments that span across the entire Disney, Marvel, and Lucasfilm universe.
Working as the creative lead on this project, I defined a majority of the visual language for the web interface. We designed a fully responsive website, that showcased the game, encouraged community engagement and facilitated out-of-game purchases. In addition to the marketing aspect, the site was designed as a dashboard for players to review their game stats and unlocked figures.