Disney Infinity

Disney Infinity is an open-world platformer game that was inspired by the way children play with their toys. Multiple franchises were opened to co-exist and interact with one another.

OVERVIEW

Disney Infinity uses collectible figurines that have embedded NFC chips. A player can purchase a physical figurines, place it on top of their game console’s NFC reader, and play as the represented character in both single player and multiplayer environments that span across the entire Disney, Marvel, and Lucasfilm universe.

DETAILS

Working as the creative lead on this project, I defined a majority of the visual language for the web interface. We designed a fully responsive website, that showcased the game, encouraged community engagement and facilitated out-of-game purchases. In addition to the marketing aspect, the site was designed as a dashboard for players to review their game stats and unlocked figures.

AT A GLANCE

  • First Multi-IP Disney Product
  • Localized in 25 Languages.
  • Nominated for a Webby Award (2014)
  • Over 55 Collectible Figurines.
  • Over three million starter packs sold.
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