Dwell on Design

Dwell on Design is America’s largest design convention hosted by the popular Dwell magazine. The convention is focused around interior decorating, architecture, and home furnishings.


The Dwell on Design convention showcases the year’s best and brightest products, services, and thought leaders in the modern design movement. Being a large fan myself and attendee of the event, I felt the site that year lacked in visual engagement, structural hierarchy, and overall interest. I took it upon myself to solve these design problems.


I approached this redesign by cataloging and reorganizing it in a more intuitive and usable hierarchy with an increased focus on attendees rather than exhibitors. I used the available yellow swatch as defined in the wordmark to draw and expand upon creating a visual vocabulary and applied a simpler grid structure.


  • Successfully tweeted to @DwellonDesign
  • A redesign/facelift of the Dwell on Design 2013 Convention site
  • Possible kindling of the actual redesign of the Dwell on Design site